An executive summary is more than simply a document that’s written to provide information. It’s an essential business document that’s part and parcel of just about every big decision a company has to make. Whether it’s for potential investors, partners or senior members of staff, a concise and compelling executive summary is usually the initial contact you’ll have with this audience – so it’s vital that it makes a first impression that counts.
The window to get the interest of whoever’s reading your executive summary is small, so there’s a need to say the right things without unnecessary, superfluous information weighing things down. Simply put, investors and senior members of staff want evidence of what you can do and how. If you’re struggling to find the right words, we’ve devised this handy guide to writing an executive summary that’s going to convince the reader to make those all-important business decisions.